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Creative Best Practices

To build creative engagement, it is necessary to ensure the following best practices:

3 - 5 creatives​

Add at least 3 – 5 unique creatives per ad group.
Upload 3 – 5 new creatives when creative fatigue is experienced.

>720p+​

Video resolution should be > 720p+ for higher performance.

Sound on​

Video should have audio of any kind to capture more attention.

21–34s​

Video should be longer than 10s and ideally, 21–34s.

Mobile-first format​

Video should be vertical, 9:16 ratio and full screen.

Landing page​

Landing page load time should be < 3–8s to minimize bounce rate.