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Thing to Note

If you don’t have any experience in running TikTok ads, here are some recommendations for you.

1. TikTok Ad Video​

  • Create videos with organic content, not like advertising video
    • Add at least 3 - 5 unique creatives per ad group. Upload 3 - 5 new creatives when creative fatigue is experienced.
    • Video resolution should be > 720p+ for higher performance
    • Video should have audio of any kind to capture more attention
    • Video should be longer than 10s and ideally, 21-34s
    • Video should be vertical, 9:16 ratio and full screen
  • The best interactive video forms:
    • Video of reviewing products.
    • Video of reaction when unboxing products.
    • Video of users' experience with real emotions.
    • Video follows current trends.

2. Setup Campaign​

  • Do not choose too deep conversions like “complete payment”; choose shallower conversions like “add to cart” or “place an order” for Pixel to collect data. When the pixel has collected a certain amount of data, then you can choose a deeper conversion to optimize the campaign.
  • Do not target multiple countries in the same ad group.
  • Make sure your ad group budget at least covers 50 x target CPA.

3. Setup Pixel​

Ensure that your website/landing page has the pixel installed:

4. Tracking and Optimizing Campaigns​

4.1. Don’t Spend / Slow Spend:​

Check if the pixel is working properly. How to check the pixel activity:

Check the impressions that are high or low to change targeting and increase the daily budget. If the impression is high, you can increase the budget and extend the target range to promote spending.

4.2. Low Conversion Rate:​

If impressions are high, clicks are high but the conversion is low, you need to optimize the video content (Customize Data). After checking all the indicators about the campaign setup and video views, if the conversion is still low, the reason may be from the product (high price, poor competition, not interesting to the targeted country).

4.3. Low CTR:​

Optimize or change video content. After that, keep tracking metrics and address the same "low conversion rate" situations.

5. Common Errors Causing Ads to Be Rejected​

  • Currency Error: The currency mentioned in the video and Landing Page is inconsistent with the targeting country. Install a currency converter for the website and limit reminders of product prices. Limit targeting multiple countries with different currencies in the same ad group.
  • Language Error: The language of the ad creative and landing page must be in a language or have subtitles in a language that is acceptable for the target market. Use subtitles for videos and automatic translation for the Landing Page. Limit targeting multiple countries with different currencies in the same ad group.
  • Landing Page Error: Lack of information (Contact Details, Company Name, Company Address, Terms and Conditions, Shipping Information...). Learn more: TikTok Advertising Policies - Ad Creatives and Landing Page: Ad Format and Functionality